HELPING GUIDE YOUR SUCCESS JOURNEY
Traverse Outdoor Consulting specializes in providing expert guidance tailored for businesses and resorts within the outdoor mountain adventure & recreation industry. John Monson brings targeted best practices cultivated from a 30+ year career in the outdoor tourism space, helping organizations achieve their mission & goals with consulting services focused on business development, funding development, sales & marketing, and communications/public relations.
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Masters of Business Administration, Integrated Marketing Communications
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Chief Advancement Officer, YMCA
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Director of Leisure Sales, Intrawest Destination Resorts
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Director of Sales & Marketing, Copper Mountain Resort and Sugar Bowl Resort
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Director of Marketing, Vail Recreation District
- Director of Corporate Relations & Funding Development, Keystone Symposia
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Certified Park & Recreation Professional, National Recreation & Park Association
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Marketing Committee Chair, North Lake Tahoe Resort Association
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Board Member, Truckee Donner Recreation & Park District
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Snow Committee Member, Visit California
John Monson, MBA
CONSULTING SERVICES
Communications & Public Relations
Establishing proven channels of communication to and from your clients & customers, and leveraging earned media for positive PR gains.
Marketing
Providing the roadmap for elevated product, place, price & promotion deployment.
Sales
Providing strategic and targeted best practices for your team to improve the sales process and increase revenues.
Funding Development
Improving annual & capital campaigns, major gifts & planned giving, fundraising events & corporate partnerships, and effective grant writing.
CLIENTS
Some of the key partners Traverse Outdoor Consulting has worked with along the way, and the services performed with each:
Bonfire Collective
Sales and Marketing Services
YMCA
Strategic Planning for Funding Deployment